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The 10 Commandments for
a Successful Business
  1. Thou shalt be respectful of the wants and needs of thy target market.

  2. Thou shalt provide products/services of a high perceived value to thy target market.

  3. Thou shalt only work with exceptional resources - both internally and externally

  4. Thou shalt remember that it is dollars not percentages that are bankable.

  5. Thou shalt never stop marketing.

  6. Thou shalt give thyself a safety net.

  7. Thou shalt budget for regular target audience communications.

  8. Thou shalt deliver on thy promises quickly.

  9. Thou shalt be flexible.

  10. Thou shalt have fun.
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Elliott M. Black & Associates, Inc.
Marketing and Management
2511 Windsor Lane  Northbrook, Illinois 60062
(847) 272-2884  Fax: (847) 272-3551  E-mail: info@EMBAInc.com