Our knowledge of the U.S. marketplace and the distribution characteristics of its many industries helps your government or company increase its exports to the United States.

Our services include:

• Marketing research and feasibility studies
• Sales and marketing strategies
• Sales organization and distribution in the United States and Canada
• Seminars on understanding the U.S. marketplace and how to best utilize opportunities for business in the U.S.
• Assistance with marketing at U.S. trade shows
• Targeted databases for marketing
  

Although the English language is spoken throughout the country, it is really "Americanese," with many regional dialects, idioms and slang expressions used in every day conversation that can be difficult for non-native speakers to understand.

With more than 20,000 trade organizations, 10,000 annual trade shows, fairs and expos, and 4,600 trade and industry publications, it's difficult for an international company to determine where to concentrate its efforts.

The good news is that ACCESS USA has done its homework, is familiar with the complexities of the American marketplace and can focus your efforts where they will do the most good.

Here's how ACCESS USA can make your company a successful competitor in the U.S. marketplace.

ACCESS USA:

• Evaluates strategies for entering the U.S. marketplace
• Identifies key customers, key decision-makers and the main issues involved in choosing one product or service other another
• Determines the marketing communications plan that will have the optimum impact on buyers while staying with the budget
• Ascertains the sales structure that will produce the best results
• Breaks through the clutter to determine which trade shows are worthwhile
• Analyzes the U.S. buyer's existing perceptions of your company and products from your country
• Makes recommendations on how to improve the U.S. buyer's understanding of your country and your country's core competencies
  

The dynamic U.S. marketplace holds opportunities for most any product or service. However, success in that marketplace requires solid planning and strategy, commitment and dedication, and knowledge of how to navigate the system.

ACCESS USA can put its multiple resources at your disposal to maximize your results.