EMBA is a marketing and management firm. We increase your sales and marketing effectiveness while keeping costs down. We provide hands-on expertise, insight and direction to complement your in-house resources.

With EMBA's help, you will better understand your customer, the marketplace and the competition. We help you use the information we provide to expand your business.

What does EMBA's Marketing Auditview do for you?

Our Marketing Auditview process evaluates your marketing operation focusing on the five Ps.

• Products
• Planning
• Programs
• Pricing
• Personnel

The Marketing Auditview report includes:

• The Sales Mix - Products and opportunities
• The Battleground - Competition, the end user and the marketplace
• The Target - Is it reasonable? Measurable? Do-able?
• Marketing Communications - What is being done now and how effective is it?
• The Distribution Process - How the product gets from you to the end user
• The People Who Make It All Work - Your most important resource
• Pricing - Cost, price-value relationship, competition

We look for strengths to build on, and identify weaknesses to be addressed.

Having spent time on your side of the desk, we understand and appreciate the subtleties and complexities of the problems you encounter.