But EMBA goes beyond that. We focus on how the power of the Internet can be leveraged to maximize your marketing and sales efforts.

Online communication is one tool in our arsenal of services - an important tool - but not the only one and certainly not one that is used in isolation from others.

Online services should work with other marketing, sales and customer relations management techniques. That way, online channels such as e-mail, the Internet, in-house intranets and vendor/partner extranets can strengthen existing relationships as well as improve your company's business opportunities.

What are some specific capabilities of Online Services?

EMBA doesn't sell packaged online solutions. The mix of online capabilities that we develop for your business is tailor-made in consultation with you to fit your unique requirements.

Here are some examples of customized online services.

• Web site development to get your company online, or up-to-date if you are already online
• New Web site capabilities
      - Integrated databases
      - Customer personalization
      - Private customer extranets
      - Internal company intranets
  
• E-mail campaigns to prospects and customers
• Online newsletters
• Multimedia support to create online product and service demonstrations and high-impact screen displays
• CD-ROM promotional materials with Web links
• Videos integrated into your Web site